Reflecting ICL’s Story
Through a Visual Identity
Here you will find how the brand narrative was translated into a graphic language designed to illustrate our new identity in a manner that serves all ICL's units.
Just like any other language, its main purpose is to unite people around one idea providing symbols and expressions encapsulating their ideas and beliefs.
Thus, the "Wavering Ribbons" were born as well as the corporate logo and the different units.
The famous traditional ICL logo has been updated, resulting in a modernized version representing ICL's exciting journey into the future. The goal was to maintain the ICL legacy and valued symbolism, while granting it an updated refined look.
The wavering ribbons, which make up the visual imagery of the ICL brand, symbolize the whole sequence of ICL's brand story. Inspired by images of transformation, movement and dynamic evolvement they capture the true nature of ICL as a synergized system prepared to be "taken" where needs call.
ICL includes 2 divisions, under them are operating a few units on various locations around the world. The branding process has granted meaning to this collection of companies by uniting them under one idea, the idea of responding to needs of humanity whenever and wherever they appear.