FAQ

A:

All information about the new names of the sites can be found on the following link

A:

Over the past few years, it has become clear that ICL Group's business prospects and promise of a strong future are dependent upon a firm presence in the global markets. The "Next Step Forward" business strategy will pave the way towards this goal; however, in order to successfully compete in the global market, ICL must function and behave as a single entity – a large, strong and unified company that draws its strength from the support of all its units. Currently, ICL operates several plants and subsidiaries throughout the world, but each business unit is identified with its own brand name and does not sufficiently represent ICL as a major player in the market. One of the main aspects of rebranding is to incorporate all of the ICL site names into a single brand that will represent the balance between our unity and synergy and our company's diverse operations throughout the world.

A:

Yes. The new tagline represents ICL's new vision and strategy and therefore must accompany all marketing materials. It should also always appear whenever the ICL logo is used.

A:

The colorful waving ribbons represent ICL's flexibility and agility. Their twists and turns symbolically capture the true nature of ICL, as a synergic system, prepared to answer every call and fill every need. The colors of the ribbons also move chromatically from warm to cold colors, incorporating all of the colors of the various units. The flow of colors and ribbons symbolizes the ability of a single corporation to be the leader of a number of industries, in different markets with different needs, integrating into each sector smoothly and efficiently.

A:

The colors were chosen to distinguish the units from the parent company. Each unit is represented by a different color in the spectrum. The shades were chosen so as to interact harmoniously with the other shades and connect smoothly with the navy blue of the parent company – ICL.
Other issues were also taken into consideration, as certain units already adopted a particular color or shade before the branding process and so we tried to keep the original color choices, whenever possible.

A:

The whole picture must be taken into consideration. The different shades must create a pallet of rich colors while assigning a distinctive identity for each and every unit. If color choices are arbitrary, the distinction will not be effective. In addition, color choice was also based upon the visual effect of the color on a light / white background, as well as on a dark background – the ICL dark blue. A random choice of colors would not necessarily comply with this requirement.

A:

For additional information, please contact your site manager and/or the secretary of your sector.

A:

On the contrary! The consolidation of all of ICL's operations under one umbrella, in which everyone speaks the same "language," enables us to maximize our strategic plan, leading ICL to increased development, growth, prosperity and success while offering an appropriate response to market needs. A uniform, familiar language will empower the company and enhance its significance all around the world. A unified branding for ICL will serve as the basis of development for the company and will strengthen its status in the global markets – with regard to both existing businesses as well as our aspirations to continue to grow and develop in the future.

A:

The new tagline presented in the branding process, "Where needs take us," singles out ICL as a dynamic company that continues to grow and develop in response to market needs. The branding process strengthens the definition of the identity shared by all ILC employees. We no longer operate as solitary, unconnected units and all will benefit from the synergy of our combined efforts, as we work together in the global market to address the essential needs of mankind, in agriculture, food, and compound materials. We must be prepared to change and develop as the world around us grows and evolves.

A:

We are all part of a united company identified by a single brand name – ICL – and we must adapt to the change and act accordingly. With everyone's cooperation, the changeover of operating under a common brand name will instill in all a feeling of belonging and will enable us to effectively implement the company strategy, leading ICL to increased development and growth, prosperity and success, to respond to and comply with the changes in our markets.

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