One Voice, One Identity
The next step forward: No more "subsidiaries", and a consolidation of all brands under ICL
The transformation from an organization owning a variety of strong independent entities into an organization representing one powerful brand, with one clear story, must be reflected in all facets and activities.
As part of the new One ICL strategy, many companies will change their name and identity so as to stand under the ONE ICL brand. Therefore ICL will be at the front of all corporate identity, but will still recognize the importance of the various units and their key impact on ICL's diverse capabilities and success.